January 12th: Jerry Weiner of PWD Labs

Happy New Year!!!!!!
I’ll try to avoid the usual cliches but time really has flown by! Once again, it’s PUG time and we’ll ring in the new year with some sound marketing and business advice from co-founder of PWD Labs, Jerry Weiner. Who couldn’t use some marketing help with their photography business to start of 2012 with a bang?!

We’ll be meeting Thursday, January 12th from 7 to 9 at the Pictage East Headquarters in Decatur.

Business of Marketing for Photographers The single most important factor in your ultimate success or failure is how well you implement a well-thought out marketing strategy. Doing so requires a well-organized approach to understanding your market and yourself, and doing the things it takes to be successful. This discussion will provide an overview of the business issues that have to be considered when creating and implementing an effective marketing strategy.

About Jerry: Jerry Weiner has a history of understanding changes in technology and how to leverage them for the future. In January 2007, Mr. Weiner co-founded PWD Labs to provide digital image processing services and traditional lab products to professional photographers. Since that time, PWD has developed a reputation for providing quality services and products backed by friendly, knowledgeable and responsive customer service. Mr. Weiner is a 1973 accounting graduate of the University of Connecticut and spent the first four years of his career as a CPA. In 1982, after almost six years of working for a large, Atlanta-based bank, Mr. Weiner started a business that developed, marketed and maintained bank accounting software for PCs. In 1997, Mr. Weiner sold that business to a public company and retired in 2001. From 2001 to 2007 Mr. Weiner began active community and philanthropic work that continues to this day. In 2007, he co-founded PWD Labs. Mr. Weiner has been married to April since 1985. He and April have two sons, Matthew, 25 and Jonathan, 22, both of whom live in Atlanta. Matthew is a 2008 graduate of NYU/Tisch School of the Arts with degrees in film and music, and works as a musician, song writer and sound engineer. Jonathan is a 2011 graduate of NYU/Tisch School of the Arts with a degree in photography and works in the industry. Mr. Weiner enjoys scuba diving, underwater and nature photography, astronomy and travel with the family. He also coaches high school boys’ recreational baseball in the spring and fall, and college-age players during the summer.

We Have A New Home!!!!: I’m really excited to tell you that we will be meeting at the Pictage East headquarters from now on unless otherwise noted. Pictage East is located in the same building where some previous meetings have been held at the Atlanta Wedding Loft and ShootQ locations. Located in downtown Decatur at the ACME building: 533 West Howard Ave • Decatur, Georgia 30030 Directions From points North of Downtown Take I-75 or I-85 to the Downtown Connector. Take exit 248-C (as you enter the Grady Curve). Follow Freedom Parkway until it terminates at Ponce de Leon Ave. Turn right on Ponce de Leon Ave. Follow Ponce de Leon until you enter the downtown Decatur area. Turn right on Commerce Dr. At this intersection, you’ll see a CVS, SunTrust, Ted’s Montana Grill and Taco Mac. Commerce Dr. will terminate at W. Howard Ave. Turn Right on W. Howard Ave. Follow W. Howard Ave. On the right, look for the “ACME” sign. Turn right into the parking lot near the “ACME” sign. The entrance is on the side parking lot in the middle of the building. We’ll have a few directional signs posted to guide you to the right door.

RSVP’ing our PUG meetings: We really want everyone to come without feeling like they have to commit with an RSVP but the truth of the matter is, RSVP’s help! Without them, we can’t plan for food, drinks, and even our guest speakers (we get some really cool opportunities to hear great guest speakers if our numbers are good!). So, if you would, please take a moment to let us know if you plan on coming by replying to this email OR on our PUG Facebook page. This also applies if you RSVP’d “yeah, I’m coming” but now you cannot, let me know. ;o)

NEXT MONTH: February 2nd – To Be Determined but mark your calendar!

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